Consumer behavior
Scope Notes
Here are entered works on the decision-making processes, external factors, and individual characteristics of consumers that determine their purchasing behavior. Works on the selection and efficient use of consumer goods and services and on methods of educating consumers are entered under [Consumer education.]
Used for
- Behavior, Consumer
- Buyer behavior
- Decision making, Consumer
Examples
Note under [Consumer education]
Broader Terms (1)
Related Terms (2)
Hierarchy
Broader groupings:
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