Mass media
Scope Notes
Here are entered works on the modern means of mass communication. Works on the communications industries treated collectively are entered under [Communication and traffic.] Works on human communication, including both the primary techniques of language, pictures, etc. and the secondary techniques, such as the press and radio, are entered under [Communication.]
Used for
- Mass communication
- Media, Mass
- Media, The
Examples
Notes under [Communication; Communication and traffic; Communication in mass media]
Editorial Notes
subdivision [In mass media] under names of individual persons, families, corporate bodies, and countries, cities, etc., and under names of deities, mythological or legendary figures, and fictitious characters; and headings of the type [topic] in mass media, e.g. [Alcoholism in mass media]
Broader Terms (1)
Hierarchy
Broader groupings:
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