lvciszh

...

Neuromarketing

Topic sh2007005546 · HF5415.12615 · id.loc.gov

Scope Notes

Here are entered works on marketing based on research that uses neuroscience technologies, such as magnetic resonance imaging, to measure the brain's responses to advertising, brand-related messages, and other marketing stimuli.

Used for

  • Neuro-marketing

Broader Terms (1)

Hierarchy

Broader groupings: